FarmExchange.com respects your privacy. Our goal is to be your trusted,
objective source of information for the business of farming and ranching. We want
you to make the most of our services and feel confident while doing so online. We
you voluntarily supply it. This privacy statement explains under what circumstances
we gather your individually identifiable information, how we use it, and who may
access that information. It also provides you the means to "opt-out" of providing
personal information that you do not wish to provide and to access, change, or remove
any identifying information already collected.
We believe that your privacy is of the utmost importance, which is why this statement
regarding privacy of personally identifiable information provided online conforms
to the Federal Trade Commission's fair information practices of notice, choice,
access, and security. We hope that you will provide comments on how we can improve
any comments to feedback@FarmExchange.com
and specifically does not apply to other companies' or organizations' web sites
to which we link. We have attempted to mark each of our web pages with the FarmExchange.com
trademark so you will always know where this policy applies.
Personal Information We Collect Online
When you visit FarmExchange.com, we do not collect any personally identifiable
information without your consent. If you are simply perusing our site and have not
registered for any of our specific services, we collect no personally identifiable
information from you. In order to register for FarmExchange.com services, however,
we require that you provide us with your first and last name, state, postal code,
country, and email address.
Additionally, at registration, you are invited to provide us with demographic information
(e.g., age, crop acres, and livestock herd size). Although the choice is up to you,
we encourage you to volunteer such optional information so we may provide a more
personalized experience on our web site and thus deliver greater value to you, our
guest. Demographic information is specifically used for purposes of monitoring or
improving the use of and satisfaction with our site.
On certain pages within our web site, you are invited to order products and services
from FarmExchange.com. In order to complete an online order, information such as
name, address (including street name or post office box, city, state, and postal
code), credit card number, and email address are required. If you prefer not to
provide such information online, but are still interested in receiving FarmExchange.com
products and services, you may address your inquiry to.
Surveys and Contests
From time to time our site requests information from users via surveys or contests.
Participation in these surveys or contests is completely voluntary and the user
therefore has a choice whether or not to disclose this information. Information
requested may include contact and demographic information. Contact information will
be used to notify the winners and award prizes.
How We Protect Your Information
FarmExchange.com is dedicated to the security of your personal information, and
we take every commercially reasonable precaution to maintain that protection. To
prevent unauthorized access or disclosure, maintain data accuracy, and facilitate
the appropriate use of information, we use physical, electronic, and managerial
procedures to attempt to protect the personal information we collect online. Encryption
tools are used when collecting or transferring sensitive information such as credit
card numbers. Additional database content is protected either by means of a two
key encryption algorithm or behind a firewall using security software.
If you have any questions about the security at FarmExchange.com, please contact
us by email at feedback@FarmExchange.com.
Do We Employ "Cookies?"
"Cookies" are small data files stored on your own computer's hard drive. They are
generated by web sites such as FarmExchange.com to provide users with a personalized
and enhanced online experience. By assigning and storing a random user name cookie
on your hard drive, we are able to offer you personalized collection, filtering,
and delivery of information that we feel will be of the greatest interest and value
to you. This includes not only our web site's original content, but also advertisements
especially targeted to you in accordance with your content preferences and traffic
patterns, as revealed by the cookie. Overall, aggregated usage information helps
us improve our offerings by showing us how different areas of the web site are being
used. Be assured that cookies, by themselves, cannot be used to reveal or discover
the identity of the individual user; your acceptance of our cookie will not compromise
your anonymity while using our web site. If you choose to reject the cookie, you
may still use our web site although certain functions and applications may not work
as a result, and you will not benefit from the personalized and enhanced services
discussed throughout this policy.
Our Use of Your Personal Information
Our primary use of the personal information you volunteer is to contact
you regarding products, services, and information we believe you would find useful.
FarmExchange.com also may store and use your personal information for our own internal
purposes including list management and demographic matching with other internal
Additionally, composite tracking information generated by cookies for traffic accounting
and content analysis may be shared with third parties for the purpose of documenting
site activity and other trends. We emphasize that the foregoing statistical information
is not linked to any personal information and cannot identify any individual user
of our web site.
Although we, at times, share your personal information with other companies or organizations
that have a product or service we believe may be of interest to you, you always
have the right to direct us not to share such information with third parties (see
Our Retention of Your Personally Identifiable
Data Once you have registered with FarmExchange.com, we will store and maintain
the personally identifiable information you have volunteered for so long as you
remain an FarmExchange.com registrant and have not directed us otherwise, or for
so long as we are required by law. Our retention of your data allows us to continue
providing you with highly personalized services without interruption.
FarmExchange.com believes that choice is one of the most important privacy principles.
You have the choice not to submit any personally identifiable information to us
(although under such circumstances you would be unable to register as a user). You
also may choose to submit only those mandatory fields of data absolutely required
for registration on our web site. Finally, you may choose to limit the use of or
access to your personally identifiable information by requesting that we refrain
from sharing all such information with any third parties. You may "opt out" in this
way at any time simply by contacting us at
Likewise, should you prefer not to receive email communications from us, we provide
a mechanism for opting out of this service by clicking off the box that states "Yes,
I'm willing to receive email updates pertaining to special promotions and upcoming
events relevant to my business." Additionally, each email message we send you will
clearly state how you may remove your name from the email list.
Please note that you will not be able to opt out with regard to the collection and
disclosure of aggregate information. Such information does not include anything
personally identifiable, however, and simply reflects statistical analysis of various
aspects of site usage.
Access and Accuracy
FarmExchange.com aims to keep your personally identifiable information
as accurate as possible. As an online user, you will have the opportunity to access
and change your information at any time. Simply go to the "My Profile" area of www.FarmExchange.com
and modify your demographic information. By doing so, you may add, delete, or change
individual fields of data in your personal profile. Should you at any time desire
to remove your name from our list of FarmExchange.com registrants, you may contact
us at feedback@FarmExchange.com..
After receipt of such a request, we will remove your personal information from our
records as soon as commercially reasonable.
Links; Online Discussions
Our web site contains links to other sites. We encourage our users to be
aware when they leave our site and to read the privacy statements of each and every
web site that collects personally FarmExchange.com on our web site, and FarmExchange.com
does not bear any responsibility for any actions or policies of such third party
web sites. Moreover, FarmExchange.com disclaims all responsibility for the subsequent
use of an email address or any other personally identifiable information posted
by the user in Bulletin Board Discussions on the FarmExchange.com site.
By using our web site, you consent to the collection and use of information as set
without prior notification, and our commitment to post any such changes on this
page so that you are fully informed of the types of information we collect, how
we use it, and under what circumstances, if any, it is disclosed.
Give Us Your Feedback
Our goal is to protect your privacy. To comment on or help us improve this